Cherry Creek's toniest boutique excels with a roster of well-known labels.. In Short In the heart of the upscale Cherry Creek shopping district, with its 300-plus boutiques, restaurants and coffee, Max stands as an epitome of elegance. Warm lighting and wood floors soften the store's spare design. Max carries many of the designers that shoppers would find at high-end department stores like Neiman Marcus and Lord & Taylor--both of which are in Cherry Creek's mammoth mall. Max also prides itself on personalized attention for every customer.