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Attorney General announces agreement
barring tanning chain from misleading consumers during sales process
DENVER Colorado Attorney General John Suthers announced today that the state has reached a settlement with the Oklahoma-based tanning chain At The Beach that resolves allegations that the company misled consumers about its tanning contracts. The agreement requires At The Beach to pay an estimated $350,000 in consumer restitution, fines and attorney fees and requires that At The Beach halt its deceptive sales practices and record all of its future sales.
This agreement is a victory for the hundred of Colorado consumers who felt that At The Beach was not engaging in fair sales practices, Suthers said. We believe the companys agreement to record all sales transactions will deter future misconduct, and is evidence of the companys desire to change its sales practices.
At The Beach allowed its employees to misrepresent that consumers could cancel their contract at any time, according to the states complaint. Former employees and consumers told investigators that the company failed to disclose that cancellation would require payment of half of the remaining cost of the contract. Consumers also said they first learned of the cancellation fee when they attempted to cancel.
Consumers will be eligible for restitution if they have already filed a written complaint with the Colorado Attorney Generals office or the Better Business Bureau. The Office of the Attorney General estimates that more than $100,000 will be refunded to more than 300 past At The Beach customers. The company also will be required to pay an additional $75,000 to the state to be used to reimburse consumers who file complaints going forward.
The settlement also requires At The Beach to pay a $75,000 fine and $38,500 to cover the costs of the investigation. At The Beach has already reimbursed Colorado consumers approximately $45,000 as a result of the states investigation into At The Beachs credit and collection
I recently just went here which i should not have by all the negative reviews. I went in with a free month coupon and used it three times. The next month I was charged 73.45 when i Never signed anything. Called customer care and i had a 12 month contract on my name. When I got a lawyer involved they pulled cameras and sure enough the red head employee turned over the microphone in the store and took my card number down and when i was in the tanning bed she rang in a memebership and signed my name.
DO NOT GO THERE!!!
Nice Tanning Store. The staff knows me by name. They are great! Would never go to another tanning shop but ATB.
Love ATB Tanning!!. I used to tan at another tanning store in Denver. At The Beach is much cheaper and they have far better beds! Plus their staff is much nicer.
Great TANNING!!!. The Staff is very friendly, they always remember me so the atmosphere is great!!! I love all of the beds and services that At The Beach offers!!!!
Love Tanning Here!!. Everyone here is great. They are always helpful, pleasant and professional with great attitudes. They are great with answering question that I have. I love ATB!!!!!
SO SO SO MANY TANNING BEDS. I have never had to wait for a tanning bed. It is crazy how many tanning beds At The Beach has in their stores.
Great Customer Service, Great Staff!!!!. Couldn’t ask for better customer service!!! The STAFF is always FRIENDLY and HELPFUL.
Cleanest Tanning Store I’ve Seen. I’ve been to many tanning salons; this is by far the best with everything. From a huge lotion selection, to the best beds available in the tanning industry.
AT THE BEACH = GREAT TANNING. The staff is always helpful and I enjoy coming here after a long day!!!!
5 Stars. Everyone At The Beach is very friendly and goes out of their way to make me feel comfortable. They are always cleaning the place.
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